Imagine you’ve just launched a new product and organized an opening exhibition for a wider reach. When you see a massive audience coming your way, constant bewilderment can be seen on their faces.
So, why is this confusion exactly for? Let’s find out.
Sometimes, it’s hard for companies to advertise their product/service in a way that strikes straight to their audience’s minds. On the other hand, this is precisely what makes their targeted individuals bothered, who are willing to learn about them and their offerings but unable to understand what it is all about. It could be because brands have used complicated words, boring pictures, etc.
Hence, when this happens, those just about to become customers decide not to interact with your company anymore because they just don’t get what they’re all about. For this reason, it’s super important for businesses to demonstrate a clear picture of their product/service, which is easy to understand, so they don’t lose potential customers.
Now, what can brands exactly do to cater to this issue?
Choose explainer videos to help them out. After all, people love visual graphics more than anything! Especially when it comes to video, it’s one of the ideal ways to attract, connect, and retain your potential customers by hearing your crucial messages.
Types Of Explainer Videos
- 2D Motion Graphics
- 2D Character Animation
- 2D Animation With 3D Elements
- 5D Animation
- Whiteboard Animation Videos
- 3D Animation
- Live-Action
- Live-Action With Track Elements
- Stop Motion
- Kinetic Typography Animation
- Screencast
- Infographic
- Explainer Videos With Stock Footage
- Isometric
- Animation With Popular Images
- Cutout Animation
- Traditional Animation / Frame by Frame
- Outline
- Parallax With Images
In this blog, you will learn some benefits of explainer videos that brands can leverage to launch their product or service.
They cater to your problems by providing precise solutions.
There are a lot of businesses that are driven by customers and their problems, seeking products or services that solve them. Animated explainer videos simplify demonstrating the issue by providing a to-the-point solution.
Customers do not prefer pushing their way through multifaceted brand literature, so if your sales pitch goes beyond their patience to listen in those corporate exhibitions, they’re most likely to move on or perhaps cross their ways and never look back. However, explainer videos can do the same work in minimal time and with more creativity and innovation.
A well-designed explainer video for business is precise and fun to keep customers hooked and make the products or services relatable to them. Explainer videos can further be paused in case of urgency and can be played later when needed; thus, there is no worry of missing out from anywhere. The videos can also be reversed and replayed to ensure the critical information is understood well.
Explainer videos add emotion to your message.
For good or bad, our behaviors and actions are an upshot of our emotions. There’s no second opinion in how we are led by our feelings, forming decisions based on how things feel. It is visuals from where most of our brain drives emotions, which means it is true to say our feelings are primarily visually driven. In fact, many people are visual learners, so aside from its emotional influence, showing information visually does have a more profound cognitive effect.
Thus, by spreading your brand’s message via explainer videos, you can manipulate your potential customers’ minds by showing them visually appealing information via images, music, and voiceovers.
Explainer videos increase your website traffic.
Adding an explainer video to your corporate seminars can substantially draw traffic to your website, increasing the conversion rates by double or even triple sometimes.
But the question is, how does this happen? Let us tell you. Playing that perfect explainer video for your product or service during the exhibition gives you an edge by increasing curiosity among individuals. Thus, as soon as they have an internet connection, chances are they will search for you, ultimately increasing traffic to the website.
The Wrap Up
In short, if you want to make your product or service stand out amongst others amid corporate exhibitions, there’s no way better than incorporating explainer videos. Not only does it allow you to demonstrate the need for your product or service, but the visuals also help foster an emotional and more personal connection with the audience and increase web traffic drastically. Fusing explainer videos, you don’t have to prepare elongated presentations or speeches. The video itself is enough to manifest the solution (your ideal product or service) for your audience’s problem quickly, innovatively, and engagingly.
Team Squared: Your One-Stop Shop For Explainer Videos
If you seek someone with what it takes to make creative and informative explainer videos, Team Squared is who you seek. As one prominent video production company in Dubai, you can connect with us to get a competitive edge in your industry, differentiating yourself from others with our creative explainer videos.
Get an edge with your product/service using our superior explainer video service that will help you:
- Give a competitive edge by providing ways to promote and advertise products or services uniquely.
- Establish and create brand awareness.
Provoke a short- & long-term connection between your brand & the potential and existing customers.