Multimedia and video production are fun, exciting, and efficient tools to use to help your business reach new heights. Multimedia energizes text-heavy content into more digestible and understandable titbits. Videos and infographics help communicate better with visual learners and liven up the brand’s image. Without multimedia and video production, it can be difficult to simply get the point across without it sounding boring and mundane.
With so much multimedia and video production have to offer, it’s only natural for a business to want to make the best of them. If you’re on the edge of whether or not multimedia and video production can work wonders for your business, keep on reading to learn more about why it is so important for businesses in the age of digitalization.
Importance Of Multimedia In Business
There is a wide array of benefits multimedia has to offer as part of the marketing campaign for your business. Some of the most prominent ones are as follows:
Highly engaging
Multimedia content is a powerful tool for capturing attention and sustaining interest. Unlike plain text, it appeals to multiple senses, providing a more immersive experience for the audience.
Leaves an impact
The multi-sensory nature of multimedia makes it inherently memorable. This quality is particularly advantageous when you want your audience to retain key information presented in your content.
Great reach
One of the major importance of multimedia in business is that it offers great reach. Leveraging multimedia content allows you to extend your message to a broader audience. By distributing your content across various platforms, such as social media, email, and your website, you increase its accessibility and reach.
Boosts SEO
Incorporating multimedia elements on your website can significantly enhance your search engine optimization (SEO) efforts. Search engines prioritize websites offering diverse content types, including images, videos, and infographics.
Increases social shares
Truly engaging multimedia marketing content is highly shareable on social media platforms. This sharing potential not only amplifies your content’s reach and exposure but also drives more inbound traffic to your website.
Versatility of use
Multimedia content can be easily repurposed across digital channels. For instance, you can transform a blog post into an eye-catching infographic or an engaging video. This versatility helps you maximize the value of your content while saving time.
Fun to create
Above all, creating multimedia content is undeniably more enjoyable than crafting traditional text-based content. If you’re seeking a creative boost for your content marketing strategy, multimedia content offers a dynamic and exciting avenue to explore.
Case Studies
Red Bull:
Red Bull is renowned for its multimedia marketing prowess. They produce high-quality multimedia content, including extreme sports videos, documentaries, and live events. Their “Red Bull Stratos” project, which featured Felix Baumgartner’s record-breaking freefall from the stratosphere, generated millions of livestream viewers and widespread media coverage, solidifying Red Bull’s brand as synonymous with adventure and excitement.
LEGO:
LEGO’s success in content marketing is characterized by its user-generated content campaigns. They encouraged customers to share their own LEGO creations and stories, which led to a wealth of multimedia content. This not only increased engagement but also showcased the creativity of their community, thereby strengthening brand loyalty.
GoPro:
GoPro, a manufacturer of action cameras, thrives on user-generated multimedia content. They encourage customers to capture and share their adventures using GoPro cameras. This strategy has built a passionate online community and promoted their products through captivating user-generated content.
BuzzFeed:
BuzzFeed is a prime example of a media company that leverages multimedia content to engage its audience. They create a wide range of content, including videos, articles, quizzes, and listicles. Their interactive and shareable content has led to substantial website traffic and social media engagement.
Dollar Shave Club:
Dollar Shave Club gained widespread recognition through a humorous and memorable video advertisement. The “Our Blades Are F***ing Great” video went viral, accumulating millions of views within days. This clever use of multimedia content not only boosted brand visibility but also led to a surge in subscriptions.
Importance Of Video Production In Business
Corporate clips are a vital marketing tool, with 71% of B2B marketers using video and global video ad spending reaching $37.4 billion in 2021, projected to grow to $45.5 billion by 2025. Videos engage and inform, driving business success. Read ahead to find out why video production in business is so important!
Gives a deeper understanding of the products and services offered
Video production plays a pivotal role in enabling businesses to comprehensively convey their products or services. While text can provide some clarity, videos excel in this regard. A major importance of video content is that it evokes visual stimuli.
The human brain is inherently inclined to relish visual and auditory experiences, making videos inherently more engaging. To illustrate, consider the widespread appeal of film adaptations like “Lord of the Rings” or “Harry Potter.” Although some may favor the books, it’s safe to assume that the average person has watched the movies more frequently than they’ve read the novels.
This principle extends to commercial videos, harnessing this heightened engagement to enhance audience understanding of a company’s offerings. Studies reveal that viewers retain a staggering 95% of a message when presented through video, a substantial contrast to the mere 10% retention rate associated with textual information.
If this topic is of interest to you, read more about it here – 5 Benefits Of Creating Explainer Videos For Your Product/Service.
Portrays brand personality
In today’s digital era, customers enjoy unprecedented access to a brand’s activities and messaging, enabling interaction in previously unimaginable ways. Consequently, consumers place greater emphasis on a brand’s personality. For instance, consider Dove’s genuine approach versus the sophisticated identity of luxury brands such as Michael Kors and Chanel.
The research underscores the significance of brand personality, with 57% of consumers gravitating towards brands with strong and relatable personalities. Conversely, 55% opt to disengage from companies based on their online communication.
Video content – an immensely effective tool for showcasing a brand’s personality. From behind-the-scenes glimpses of a company’s office and team to visual representations of a brand through music, graphics, and colors, videos offer a multitude of avenues to convey brand identity.
Gets results
Ultimately, the profound importance of video production for businesses boils down to one indisputable fact: it delivers results. A comprehensive study revealed:
- 87% of video marketers report increased website traffic due to video content.
- 83% acknowledge video’s instrumental role in lead generation.
- 80% credit video content with directly boosting sales.
- 89% affirm that video marketing yields a commendable return on investment (ROI).
Video’s efficacy in driving website traffic is rooted in its ability to enhance search engine rankings. Given consumers’ preference for video content, high-quality videos attract more interaction, leading search engines to recognize their value and grant them greater visibility in search results.
Furthermore, leading social media platforms, such as TikTok, YouTube, Instagram, and Snapchat, are heavily oriented towards video content. Even platforms like Facebook and Twitter prominently feature video content, generating substantial traction.
Regarding ROI, while video production may entail initial costs, its proven track record of success significantly outweighs these expenditures, making it a sound investment for businesses.
Building trust and credibility
Testimonial videos are powerful tools for businesses to build trust and credibility with their audience. When potential customers see real people sharing their positive experiences with a product or service, it creates a sense of authenticity that is hard to achieve through other means.
These videos provide social proof that your business delivers on its promises and satisfies its customers. They humanize your brand and demonstrate that you have a satisfied customer base willing to vouch for your quality. Additionally, testimonial videos allow potential customers to relate to the experiences of others, making them more likely to trust your business and take the desired action, whether it’s making a purchase, signing up for a service, or simply engaging with your brand.
As a result, testimonial videos play a crucial role in establishing and reinforcing trust and credibility, which are fundamental factors in attracting and retaining customers in today’s competitive business landscape.
Deep dive into the world of the wonders testimonial videos can do for your business on our blog, “The Impact of Testimonial Videos in Building Trust and Credibility.”
Case Studies
Keep Kids Safe Campaign (EE & Beano Collaboration):
In partnership with Beano, the “Keep Kids Safe” campaign for EE was made, featuring a collection of Beano comic strips complemented by an animated video version. These materials aimed to explain EE’s Phonesmart phone safety license. Remarkably, 82% of surveyed parents acknowledged that the campaign significantly improved their comprehension of the issue.
Paddy Power’s England Til I’Dye Advert:
Paddy Power’s daring “England Til I’Dye” advert stands as an exemplary case study. The campaign featured a polar bear adorned with a St George’s flag, a visual spectacle that initially stirred controversy, with concerns raised regarding animal welfare. However, it ultimately unveiled itself as a well-executed stunt designed to elicit precisely this reaction. In sum, the campaign epitomized Paddy Power’s mischievously clever approach to marketing.
Betfair’s #DefenderToContender Campaign:
Betfair’s video-intensive #DefenderToContender campaign left a substantial impact, earning acclaim from Nielsen as “the largest spike of earned media coverage around a PR activation we have seen.” This campaign brilliantly showcased the brand’s ability to transform a figure from one domain into a contender in another.
Cinch’s Way to Play Video Campaign:
The “Way to Play” video campaign orchestrated for Cinch achieved a remarkable feat by propelling a 48% surge in brand awareness on Facebook. This success exemplifies the potency of strategically designed video content in bolstering brand recognition and engagement.
BT’s The Big Sofa Summit Video Advertising Campaign:
BT’s “The Big Sofa Summit” video advertising campaign represented a pinnacle of media impact. This campaign contributed an approximate media value of £446,000 to the company, underscoring the remarkable influence and reach of video content in modern marketing strategies.
Conclusion
In today’s dynamic digital landscape, multimedia and video production are pivotal for business success. These tools inject vitality into content, enhancing accessibility and engagement. They encompass explainer videos for clarity and testimonial videos for trust, leaving a lasting impression on audiences. With the potential for wider reach, improved SEO, and increased social sharing, multimedia content is a game-changer. Video production, equally vital, offers in-depth insights into products and services, leveraging visuals and sound to embody brand personality and drive tangible results. Real-world case studies, like EE and Beano’s “Keep Kids Safe” campaign or Paddy Power’s daring stunt, illustrate their transformative power, making them indispensable in today’s digital era.
Team Squared: Where Success Knows No Bounds
In the ever-evolving world of digital marketing, harnessing the potential of multimedia and video production can be a game-changer for your business. Partner with Team Squared, one of the leading corporate video production companies, to craft compelling multimedia content that resonates with your audience and elevates your brand.
Our expert team understands the nuances of effective multimedia and video production, from creating engaging explainer videos that simplify complex ideas to producing captivating testimonial videos that build trust and credibility. We recognize that in today’s fast-paced digital landscape, content needs to be more than informative – it needs to be memorable. With Team Squared, your message won’t fade into obscurity; it will leave a lasting impact on your audience.
What sets us apart is our commitment to delivering results. We know that multimedia content has the potential for wider reach, improved SEO, and increased social shares. It’s not just about creating content; it’s about creating content that drives real business outcomes. From increased website traffic to lead generation and boosted sales, we understand the tangible benefits of effective video production.
At Team Squared, we take your brand’s personality to heart. We ensure that every multimedia piece embodies your unique identity, forging a deeper connection with your audience. Our track record speaks for itself, with a portfolio of successful projects across various industries.
Realize the transformative potential of multimedia and video production with Team Squared. Whether you seek to replicate the success of campaigns like EE and Beano’s “Keep Kids Safe” or make a bold statement like Paddy Power, we have the expertise and creativity to bring your vision to life.